Samantha Hawks Stetson, Peter’s daughter and Ryan’s other sister, was a major contributor to the operations and organizational side of the Foundation during its startup and early years.
Samantha is a global marketing and sales executive with more than 25 years of experience delivering growth, improving trust and reputation, and building loyal, high-performance teams in a distributed work environment. Experienced in listening and building dialogue with C-suite clients, agencies, and industry partners to define the future in a rapidly changing industry. Self-starter who thrives in ambiguity, excels at scaling programs and collaborating with multiple stakeholders to develop bold visions, set strategy and deliver results. Passionate about creating a more sustainable future and the power of diversity and inclusion to drive better business outcomes. Samantha is currently the VP of the Client Council and Industry Trade Relations Team at Meta. The Council and Industry’s team mission is to foster a “customer first, customer best” culture throughout Meta and to make progress on the most important challenges and opportunities facing the advertising industry to boost our trust and reputation.
Samantha lives in Newtown Square, PA with her husband David and two children, Hadley and Hunter. In her spare time she enjoys Bikram Yoga and skiing. She grew up as a competitive figure skater and competed in the US National Championships.
“Sam” continues to be an important advisor and Foundation board member.