Samantha Hawks Stetson, Peter’s daughter and Ryan’s other sister, was a major contributor to the operations and organizational side of the Foundation during its startup and early years.
Samantha is currently the VP of the Client Council and Industry Trade Relations Team at Meta. The Council and Industry’s team mission is to foster a “customer first, customer best” culture throughout Meta and to make progress on the most important challenges and opportunities facing the advertising industry to boost our trust and reputation. Prior to Meta, Samantha spent several years working in the digital industry as Director of Ad Products for the Excite Network, a Marketing Manager at GE Healthcare and then Content Manager for the Upstream Group prior to founding her own boutique consulting firm focused on developing innovative content for digital sales teams from on-boarding to talent development.
Samantha lives in Newtown Square, PA with her husband David and two children, Hadley and Hunter. In her spare time she enjoys Bikram Yoga and skiing. She grew up as a competitive figure skater and competed in the US National Championships.
“Sam” continues to be an important advisor and Foundation board member.